We are mother and daughter, both with a strong drive and an incurable curiosity. We are passionate about entrepreneurship and know that the combination of our personalities and professional experience is the success behind our business concept.

It all started when we discovered a need and a change in behavior among our customers. They wanted quick results and more accessible appointments at the traditional beauty salons of the time. We would make beauty more accessible to everyone, a beauty concept for the modern man in the middle of life.

We also chose to focus on eyebrows, a small area of ​​the face that makes a big difference. With us, you could easily settle down and have access to customized treatments and a unique product collection by experts, with love for the craft.

When we discovered the benefits of threading, the world's oldest hair removal technique, the pieces of the puzzle fell into place. In November 2013, the first Rapide Brow & Lash Bar saw the light of day in Stockholm with more establishments in sight.

As a new profession and business model emerged, we understood how important Rapide Academy would be. The core of our business, where we internally train all staff, to be leaders in our field.

Today, Rapide is a natural meeting place whose offer is widely used by a broad customer base who know what they are getting when they visit us. We are excited to be able to boost confidence, build relationships and deliver the best beauty experience every day to our customers. Our goal is that we will always continue to stick to what we do best - your lashes and eyebrows.